Bakery

Turkish Bagel vs. Regular Bagel: Why Simit Is Winning European Menus The Turkish bagel and the classic bagel look, at a glance, like the same product. Both are ring-shaped. Both have a hole in the centre. Both are baked, bread-based, and sold in bakeries and supermarkets across Europe. But put them side by side — […]

What Is Simit? Europe’s New Favourite Turkish Sesame Bread Simit is one of the oldest and most beloved breads in the world — a golden, sesame-coated ring that has fed Istanbul’s streets for centuries. Today, this iconic Turkish bread is breaking into European retail shelves, hotel breakfast buffets, and HoReCa menus from Amsterdam to Vienna.

Simit Retail: How to Build a Winning Range for European Supermarkets Simit retail is one of the most commercially compelling range additions available to European frozen bakery category managers right now. The product has authentic provenance, a distinctive visual identity, a flavour profile that requires no consumer education to appreciate, and a frozen-to-bake format that

Frozen Simit for HoReCa: The Turkish Sesame Bread Your Menu Needs Frozen simit is one of the most operationally simple, commercially compelling bakery additions available to European food service operators today. It arrives in your kitchen pre-baked to 80%, requires no proving, no specialist equipment, and no skill beyond a working oven — and it